Hammer Strength Rewards Drive and Determination With First Hammer Strength High School Football Player of the Year Award

SCHILLER PARK, Ill. (Aug. 26, 2008) – Each fall, strength, sweat and stamina are on display in high school stadiums, weight rooms and football practice fields across America. Hammer Strength is recognizing the select young athletes who work harder and longer to be their best with its first Hammer Strength High School Football Player of the Year Award.

The award honors student-athletes who demonstrate consistent dedication in four key areas: work ethic, effort, leadership and academics.

“This program strives to acknowledge players with more than just the speed and size necessary to succeed, we want to honor the athletes with the unrelenting commitment to their team and their sport,” said John Stransky, president of Life Fitness. “We’re looking for exceptional student-athletes who stand out both on and off the field.”

The winner will be presented with a trophy by Hammer Strength in January, receive Hammer Strength gear, including a piece of Hammer Strength equipment for his school weight room and be profiled in the March issue of American Football Monthly magazine. Five runners-up also will be recognized.

Nomination forms are available at HammerStrength.com/HammerPOY and must be submitted by Nov. 7, 2008.

About Life Fitness

Life Fitness, a division of Brunswick Corp. (NYSE: BC), is the global leader in designing and manufacturing a full line of high-quality fitness equipment for commercial and consumer use. It is the largest commercial fitness equipment provider in the world and the only fitness equipment manufacturer that has been providing premium equipment for 30 years. Life Fitness’ cardiovascular and strength-training products, including the renowned Lifecycle exercise bike, are used worldwide in health clubs, fitness centers and wellness facilities, as well as in homes. The company is headquartered near Chicago, in Schiller Park, Ill., and distributes its equipment in more than 120 countries.

Life Fitness, 5100 River Road, Schiller Park, IL 60176. Phone: 847.288.3300, www.lifefitness.com

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